That title doesn’t seem to make sense. Cat litter pineapples. Pineapples in the cat litter? Cat litter made of pineapples? I know. My pineapple obsession has finally led me to cat litter. Fresh Step cat litter, to be exact.
I was flipping through the latest issue of Real Simple magazine, when I happened upon this:
Oh, just your average cat litter ad, right? WRONG! Do you see it? And, I’m not talking about the 3 kitty cats the art director “hid” in the ad. I’m talking about that BEAUTIFUL modern pineapple with the golden crown on the left!
Gasp! What a beauty! And, I have to say, the plants are pretty impressive, too. (I’m a self-proclaimed indoor leaf-peeper, remember).
On a non-pineapple-related note, I bet creating cat litter–any cat product, really–ads are akin to beer and condom ads. When I was in ad school, beer and condoms were strictly off limits. Not because we were prudes, but because supposedly coming up with cool, clever ads for these categories was too easy. Ditto for cats, right? I mean, throw in a cat pun and you’re done. I’m not kitten!