I’m flipping way back in my notebook for this quote. I’m fairly certain I read this book in 2011 when I was learning as much as I could about the environment and sustainability.
…it is easy for people seeking to create new products, processes, and business models for life beyond the Industrial Age Bubble to become so absorbed in advocating for what they think needs to change that they pay little attention to how they will build and sustain the relationships needed to achieve the change.
Yup. This may have been the book that made me realize that what is needed is not discussion about the environment and sustainability, but action. Less talking. More doing.