We all know my love for catalogs, right? Well, as the holiday season descends upon us, catalogs are getting thicker and more abundant. So, I figured I’d share some gems I’ve seen stuffed in my mailbox. They’re my beloved Lands’ End and Eddie Bauer:

I’d say they’re adding a little je ne sais quoi, but I can tell you exactly what they’re doing that’s caught my attention. First up, Eddie Bauer:

The first couple of spreads feature the athletes/guides/whoever they sponsor along with a family member or two all sporting their down. It warms the heart to see the faces of the metaphorical Eddie Bauer family. It’s this personal touch that will have me settling in with a catalog instead of just doing a quick flip and toss.

Next up, Lands’ End:

Love, love, love the play on words!

“Irish Fisherfolk?” Seriously? I’d PAY any client/employer of mine if I could use that!

“…docile alpacas, grazing on the plateau…” Sigh, take me away! Who does Lands’ End think they are? J. Peterman? Well, maybe they’re not quite there, but I did appreciate the writing in this catalog.

Keep up the good work, Eddie & Lands’!